Wu Mei 吳 玫


Associate Professor

Administrative Roles

Deputy Head of Department

  • Chair, PhD Program Committee, Department of Communication
  • Member of Research Committee, Department of Communication
  • Member, Departmental Executive Committee

Academic Qualifications

  • BA (Tianjin Foreign Languages Institute)
  • Cert. in Journalism (University of Hawaii)
  • MA, PhD (Concordia University)

Thesis Title

“Negotiating a Community Space in the State Media:the Development of Cable Television in China”
Thesis area: Communication and media technology

Research Area

  • Online journalism and publishing
  • News analysis
  • Media technology, communication and societal change

Current Research Grants

  • Media, Culture and Identity: My Story: Oral History of Journalists and Professionals in Chinese Media Industry in Singapore and Malaysia (Phase II): MYRG036(Y1-L1)-FSH13-WM
  • Analysis of Location-based Mobile Phone Use and Advertising: MYRG2014-00152-FSS

Previous Research

  • Development of cable television in China
  • Mass media and environmental movement

Research Expertise

  • Development of cable television in China
  • Mass media and environmental movement
  • Global Chinese net forums
  • Telephony and mobile telephony in China

Research Projects

  • The Research Committee of the University Macau: Mapping Global Media Flow an Contra-flow in ASEAN Countries (2010)
  • The Research Committee of the University Macau: Mapping, Measuring and Modeling Press Differences in Asia: Macau Project (2009)
  • The Research Committee of the University Macau: Dancing Thumbs: Mobile Telephony in China (2008-2009)
  • The Research Committee of the University Macau: Chinese Calling, From Fixed Line to Mobile World: A 100-year History of Telephone Use in Chinese Societies. (2007-2008)
  • The Research Committee of the University of Macau: Development of Telecommunication and Social Transformation: Telephone and Cell Phone Use in Chinese Societies. (2006)
  • The Research Committee of the University of Macau: Virtual Public & Political Communication: The Study of Chinese Web Forums. (2002-2004)

External Research Grants

  • Research Project on Chinese TV and Southeast Asia sponsored by the State Administration of Radio Film and Television (SARFT) in 2009 (teamed with Prof Guo Zhenzhi, Tsinghua University).

Visiting Scholarship

  • Visiting Fellow, Oxford Internet Institute, Oxford University, May 2011
  • Visiting Research Fellow, East Asia Institute, National University of Singapore, July-September, 2011

Selected Publications

Journal Articles:

  • Wu, M.吳玫Zhu, W朱文博: <修辞的攻心战:评普京《纽约时报》文章的说服技巧>,《对外传播》,11。 頁20-25, 11/2013。 [Wu, M., & Zhu, W (11/2013). Rhetoric tactics in Putin’s article on New York Times. International Communication, 11. pp. 20-25. ]
  • Wu, M.吳玫Yang, J杨姣: <云南对东南亚媒介交流的幻想主题和幻想类型分析——以《云南信息报》对越、泰、缅的报道为例>,《广西大学学报》, 2(36)。頁51-59, 20/04/2014。 [Wu, M., & Yang, J (20/04/2014). Yunnan and ASEAN Media Flow: A Case of Fantasy Theme Analysis of Yunnan Information Daily. Journal of Guangxi University, 2(36). pp. 51-59. ]
  • Wu, M.吳玫: <绘制思维意识图谱,提升话语权竞争力>,《公共外交季刊》, 4(17)。 頁63-72, 05/03/2014。 [Wu, M. (05/03/2014). Drawing Symbolic Map, Enhancing Symbolic Competitiveness. Public Diplomacy Quarterly, 4(17). pp. 63-72. ]
  • Zhu, W.朱文博Wu, M.吳玫: <测绘意识图景:浅析幻想主题分析法对网络舆情研究的借鉴意义>, 《中国网络传播研究》, [Zhu, W., & Wu, M. Measuring the ideascape: Fantasy Theme Analysis and Internet opinion studies. China Internet Communication Studies. China Computer-Mediated Communication Studies. ]
  • Wu, M. (2010). Debating China-India Relations on the Internet: Netizens’ Dialogue for Constructive International Politics. Global Media and Communication. Global Media and Communication, 6 (3) pp.383–389.
  • 吳玫、李红叶:〈山寨的凯旋:山寨手机与中国城市青年〉,《中国网络传播研究》,4。頁147-171,2010。
  • 吳玫:〈网络论坛政治讨论研究方法探讨〉,《全球传媒评论[Global Media Review]》,4。頁61-79,2010。
  • 林良玉、吳玫:〈全球化澳門: 澳門英文報業的新聞框架研究〉,《澳门研究》,61(2)。頁112-127,06/2011。
  • Wu, M. (2010). Debating China-India Relations on the Internet: Netizens’ Dialogue for Constructive International Politics. Global Media and Communication. pp 383-389. http://gmc.sagepub.com/ 10.1177/1742766510384980.
  • Wu, M., Lin, H. (12/2009). Magic Wand: Mobile phones and Fujian Entrepreneurs in China. International Journal of Sociotechnology and Knowledge Development, 1 (4). pp. 37-51.
  • 吳玫:〈測定非正式公眾領域:中國互聯網政治論壇量化分析〉,《中國網路傳播研究》,2。頁3-35,2008。 [Wu,M. (2008). Mapping the E-Publics: A Quantitative Analysis of Political Discussion in the Chinese Internet. China Computer-Mediated Communication Studies, 2. pp. 3-35. ]
  • Wu, M. (02/2008). Measuring Political Debate on the Chinese Internet Forum. Javnost-The Public, 15. pp. 93-110.
  • 吳玫、郭鎮之:〈全球化與中國尋求文化身份,以方言電視節目為例〉,《新聞大學》,97。頁11-17,2008。
  • 郭鎮之、吳玫:〈現代與後現代的雙重表徵:當代中國行動電話(上)(下〉,《現代傳播》,4。頁118-120,2008; 5。頁126-129,2008。
  • Wu, Mei and Zhenzhi Guo. 2006. Globalization, Culture and China’s Search for Identity. Media Development(Special Issue on UNESCO’s Convention of Cultural Diversity). No. 1, pp. 11-16. (ISSN: 0143-5558).
  • 吳玫:〈中文網路論壇的資訊流動〉,《二十一世紀》,81(2)。頁113-123,02/2004。
  • Wu, M. (1999). Uncovering Three Gorges Dam: North American Coverage of Chinese Environmental Issues. Media Studies Journal. 13(1), pp.122-129.

Book/Book Articles:

  • Wu, M.吳玫Chen, Z陳志群: <網絡推手職業認知的類型研究>,《全球化下的社交媒體與數字網絡》,全球化下的社交媒體與數字網絡吳玫(編),澳門:澳門大學出版中心,頁45-56,2013。 [Wu, M., & Chen, Z (2013). Analysis on Typology of Internet Mercenaries. In Wu, Mei (Eds). Social Media, Digital Network and Globalization (pp.45-56). Macao: University of Macau Printing Centre. ]
  • Wu, M.吳玫: <符號的現實:符號融合理論對中國對外傳播研究的借鑒作用>, 《世界新格局與中國國際傳播:問題與對策——全國第二届對外傳播理論研討會論文選》,世界新格局與中國國際傳播:問題與對策——全國第二届對外傳播理論研討會論文選中國外文局(編), 北京:中國外文局出版社,頁150-175,2013。 [Wu, M. (2013). Symbolic Reality: Symbolic Convergence Theory and China’s International Communication. In China Foreign Languages Bureau (Eds). New World Order and China’s International Communication: Problems and Strategies (pp.150-175). Beijing: China Foreign Languages Press. ]
  • Wu, M.吳玫Yang, J杨姣: <中国传播界对麦克卢汉密码的解读>,《理论与经验:中国传播研究的问题与路径》,理论与经验:中国传播研究的问题与路径黄旦、沈国麟(編), 上海:复旦大学出版社,頁129-142,12/2013。 [Wu, M., & Yang, J (12/2013). The Analysis of Chinese Interpretation of McLuhan’s Code. In Huang, D. & Shen, G. (Eds). Theories and Experience: Problems and Approaches in China’s Communication Studies (pp.129-142). Shanghai: Fudan University Press. ]
  • Wu, M., & Yao, Q. (06/2014). Location-aware Mobile Media and Advertising: A Chinese Case. In Xiaoge Xu (Eds).Interdisciplinary Mobile Media and Communications: Social, Political and Economic Implications (pp.150-172). Hershey: IGI Global.
  • Wu, M., Jakubowicz, P. & Cao, C. (2013). Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media. IGI Global. ISBN-10: 1466645784,ISBN-13:978-1466645783
    Amazon: http://www.amazon.com/Internet-Mercenaries-Viral-Marketing-Relationship/dp/1466645784
    IGI Global news: http://www.igi-global.com/book/internet-mercenaries-viral-marketing/76727
  • Wu, M., & Li, H. (2011). The Triumph of Shanzhai: No Name Brand: Mobile Phones and Youth Identity in China, In Dal Yong Jin (Ed). Global Media Covergence and Cultural Transformation: Emerging Social Patterns and Characteristics. (pp. 213-232). Hershey – New York: Information Science Reference, an imprint of IGI Global.
  • Wu, M., & Lin, H. (2011). Office on the Move, In Elayne Coakes (Ed). Knowledge Development and Social Change through Technology: Emerging Studies. (pp. 232-246). 2011: Information Science Reference, an imprint of IGI Global.
  • 吳玫、李凝懌:〈公共广播在澳门的起步:澳門廣播電視股份有限公司的重新定位〉,《澳门蓝皮书:澳门经济社会发展报告(2010-2011)》,郝雨凡,吴志良,林广志(編),北京:社会科学文献出版社,頁329-341,2011。
  • 吳玫、曹乘瑜:《網絡推手運作揭秘:挑戰互聯網公共空間》。杭州::浙江大學出版社。 2010。[Wu, M. & Cao, C. (2010). Viral Marketing on the Chinese Internet. Hangzhou: Zhejiang University Press.]
  • Wu, M. & Li, H. (2010). The triumph of shanzhai: No name brand mobile phones and youth identity in China. In Dal Yong Jin (Ed.). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. IGI Global. http://www.igi-global.com/bookstore/Chapter.aspx?TitleId=49606.
  • Guo, Z, & Wu, M. (2009). Dancing thumbs: mobile telephony in contemporary China, In Xiaoling Zhang and Yongnian Zheng (Eds). China‘s Information and Communications Technology Revolution. (pp. 34-51). London: Routledge.
  • Wu, Mei and Tim Simpson. 媒介與文化 [Media and Culture]. 2007. In 《傳播學》魯曙明、洪浚浩主編。北京:人民大學出版社,84-132頁。Media and Culture. In Communication Studies. Edited by Lu Shuming and Hong Junhao. Beijing: People’s University Press, 2007, pp 84-132. 《西方人文社科前沿述評》系列叢書 [Series Western Research in the Humanities and Social Sciences] Chief Editor: Shuming Lu.

An invited conference speaker:

  • 吴玫。2011。麦克卢汉在中国:中国传播界麦氏解读的分析 [McLuhan in China: The Analysis of Chinese Interpretation of McLuhan Code]. 2011 China New Media Communication Association Conference, South China University of Science and Technology, Nov 26-28.
  • 吳玫。2009。How to Avoid Becoming Transmitter for Others’ Soft Power。International Conference on Soft Power and Nation Building。Tsinghua International Center for Communication Studies。Beijing, September 8-9.
  • 吳玫。2007. 新媒體研究方法討論:量化與質化的綜合方法。2007中國網路傳播學年會暨“新新論壇”入選論文。武漢,10月12日-14日。Analyzing new media research methodology: Integrated research methodology. Presented at the 2007 China Computer-Mediated Communication Annual Conference and Xinxin Fourm. Wuhan, October 12-14.
  • Wu, Mei. 2006. E-Public: Political Participation in Chinese Internet Discussion. Presented at the International Conference on Media and Democracy in the Knowledge Society. Seoul: September 27-30.
  • 吳玫。2005。電腦仲介的非正式公眾領域:重新定義互聯網中文政治論壇。Presented as one of the key speakers at the 2005 China’s Computer-Mediated Communication Annual Conference. Nanjing: November 4-6.

Conference Papers:

  • Wu, M.吳玫 <电话与城市:新媒体技术重组空间的历史回顾>,《传播与城市》,上海: 21/11/2013。[Wu, M. (21/11/2013).Telephony and City: Historical retrospective of space reconfiguration of new media technology. Communication and City Interdisciplinary Conference. Shanghai. ]
  • Wu, M.吳玫Yao, Q姚琦 <地域位置的恢復:定位移動媒體和廣告>, 《2013中国新媒体传播学年会》, 上海, 08/12/2013。[Wu, M., & Yao, Q (08/12/2013). Retrieve of locality: Locative media and advertising. 2013 China New Media Communication Annual Conference. Shanghai. ]
  • Wu, M.吳玫Yang, J.杨姣 <中国区域性对外传播实践及研究的现状评析>,《全球化与区域社会发展》,南宁, 29/06/2014。[Wu, M., & Yang, J. (29/06/2014). Regional Communication Studies in China International Communication. Globalization and Regional Social Development, 2014 ACPSS Guangxi Joint Summer Conference. Nanning. ]
  • Wu, M.吳玫Liang, Y.梁韵 <符号融合理论视角下的中国—东盟博览会的形象品牌研究>,《全球化与区域社会发展:基于文化的视角》, 南宁, 29/06/2014。[Wu, M., & Liang, Y. (29/06/2014). Branding of China-ASEAN Expo: From Symbolic Convergence Theory perspective. Globalization and Regional Social Development, 2014 ACPSS Guangxi Joint Summer Conference. Nanning. ]
  • • Wu, M.吳玫Ye, L.叶琳 <华文媒体与身份认同: 马来西亚华文媒体人的口述故事>,《华侨华人与中国周边公共外交研讨会》, Xiamen: 26/05/2014。[Wu, M., & Ye, L. (26/05/2014). Chinese Media and Identity: Oral History of Chinese Media Professionals in Malaysia. Overseas Chinese and China’s Public Diplomacy. Xiamen. ]
  • 吳玫、肖林佳: 东盟网络媒体上的中国形象:围绕北京奥运会的幻想主题分析。《The New Landscape of Global Communication International Conference》,Beijing。 03/07/2011。
  • Wu, M., & Cao, W. (28/06/2011). Social Media and Viral Marketing : Organizing Tuishou Operation through QQ Groups. Convergence in the Digital Media, International Telecommunications Society : Asia-Pacific Regional Conference. Taipei.
  • Wu, M., & Yang, J. (25/05/2011). McLuhan Galaxy and New Media Ecology in China. McLuhan Galaxy: Understanding Media, Today. Barcelona.
  • Wu, M. (23/02/2011). Symbolic Convergence Theory and Analysis of Online Discussion. QUALITATIVE RESEARCH IN WEB 2.0 ASIA-PACIFIC. Macau.
  • 吳玫:〈病毒营销的来龙去脉及其对公共传播的冲击〉,《2010中国新媒体传播学年会论文》,Guangzhou,12/12/2010。
  • 吳玫:〈第三只眼睛看传播〉,《西方理论与本土经验:全球化视野中的中国传播学——海内外华人传播学者的对话》,Shanghai,18/10/2010。
  • Wu, M., & Cao, C. (17/09/2010). E-Public Space and Online Viral Marketing: Policy Concerns over “Pushing Hands” on the Chinese Internet. Internet, Politics, Policy 2010 Conference. Oxford.
  • Wu, M & Cao, H. (16/09/2010). E-Public Space and Online Viral Marketing: Policy Concerns over “Pushing Hands” on the Chinese Internet. Internet, Politics, Policy 2010 Conference, The Oxford Internet Institute, University of Oxford, Oxford, UK.
  • Wu, M. (22/06/2010). Debating China-India Relations on the Internet: Netizens’ Dialogue for Constructive International Politics. The preconference on the theme of the ‘Chindia challenge to global communication’. ICA 2010, Singapore.
  • 吳玫、曹乘瑜:網路推手現象:新媒體公共空間面臨的新挑戰 (Pushing Hands on the Internet: New Challenges for Cyber Public Sphere)。 2009 中國新媒體傳播學年會。北京。2009。
  • Wu, M., & Yang, H (07/08/2009). A Symbol of Urban Modernity: Mobile Phones and Migrant Workers in South China. The Sixth Conference on Chinese Media and Chinese Civilization. Singapore.
  • Wu, M., & Li, H (02/09/2009). The Triumph of Shanzhai Culture: No Name Brand Mobile Phones and Youth Identity in China. mLife 2009. Barcelona.
  • Wu, M., & Lin, H (07/2008). Perpetual contact for business: Mobile phones and Fujian entrepreneurs. ANZCA08 Conference, Power and Place. Wellington, New Zealand.
  • Wu, M., & Lin, H (11/2008). The “Mobile Miracle” and Asia’s March to Modernity: China’s Experience. Post-Olympic China: Globalisation and Sustainable Development after Three Decades of Reform. Nottingham.
  • Wu, Mei. 2007. E-Publics and the State Media: Political Debate in Chinese Internet Forums. Presented at EU COST Conference: Politics Online: Comparative Perspectives, Theories & Methodological Innovations. Moscow, Many 23-25.
  • Wu, Mei. 2007. Measuring Political Debate Online: Approaches on the Chinese Internet. Presented at the Methodology Panel, EU COST Conference: Politics Online: Comparative Perspectives, Theories & Methodological Innovations. Moscow, May 23-25.
  • Wu, Mei. 2006. A Quasi-News Medium: How Information Travels in Chinese Discussion Forums. Paper presented at the Digital Communication and Social Transformation: Chinese Societies and Beyond. Hong Kong, December 15-17.
  • Wu, Mei. 2006. Alternative Channel of Information: Discussion Forums on the Chinese Internet. Paper presented at the General Online Research’ 06 Conference (GOR06). Bielefeld, Germany, March 21-22.
  • Wu, Mei. 2005. Informal Public Sphere: Theorizing & Measuring the Dynamics of Political BBSs in China. Presented at the 14th AMIC Annual Conference Media and Society in Asia: Transformations and Transitions. Beijing, July 18-21.
  • Wu, Mei. 2005. Computer-Mediated Informal Public Sphere: Political BBSs in China. Presented at the Media and Society in China Today Conference, University of Westminster. London, June 17-18.

Awards and Honours

2011中國新媒體傳播學年會年度學術大獎(2011 China New Media Communication Association Academic Award)

Professional Affiliations

  • Macao Association for Internet Research (MAIR), Vice President (2011- )
  • Association of Internet Researchers
  • Asian Studies Association of Canada
  • Chinese Communication Association (CCA) : Editor (2004-2006)
  • China New Media Communication Association (CNMCA): Member of Executive Board (2009-2011)
  • International Communication Association

PhD Supervisions

  • Zhang Yan, Still: The Co-opetition of News Production Process in the Framework of Media Economics and Communication: A Case Study of Media Convergence of Guangzhou Daily Press Group in China
  • Yao Qi, Gordon: The Rise of Small-circle Social Media and Advertising: A Case of WeChat
  • Yang Jiao, Emily: Gateway to Southeast Asia: Regional Information Flow in International Communication: A Case of Yunnan
  • Yang Hua, Liz: New Media and Social Integration, Mobile Phone Use in China’s Countryside

MA Supervision Completion (2013/2014)

  • Zhu Wenbo, Vincent: Interpreting the “Symbolic Reality”: Fantasy Theme Analysis of the Global Debate on Mo Yan’s Winning Nobel Prize in Literature
  • Kang Le: “I am Breaking the Great Firewall” , A Study on Circumvention Tools Exploitation by Chinese College Students

Current MA Supervision (2014-2015)

  • YANG XI: Comparative Newspaper Website Study
  • LEI WAN CHI, AGATHA: Translation Apps
  • CHAO KAI TENG, MICHELLE: Mobile Phone Use in Macau
  • Liang Yun, Cristy: Branding of China-ASEAN Expo: From Symbolic Convergence Theory Perspective
  • Xu Min, Rise: Oral History of Chinese Media Professionals: Stories from Penang
  • LIN GENYU, Phoebe: Health Advertorials and WeChat
  • PAN YIXIN, Emily: Mainstream News Press and Weibo
  • LI JING, Joyceline: Macau Singing and Smart Phones

Teaching Area

Journalism, new media communications

Current Courses

  • COMB311 English News Writing
  • COMNB451 Undergraduate Thesis
  • COMM706 New Media and Communication Studies
  • HONR400 Honours Project

Previous Courses

  • COMB358 Advanced News Writing and Reporting in English
  • COMM207 Visual Communication and Design
  • COMM312 Journalism I
  • COMM313 Journalism II
  • COMM404 Workshop
  • ICNM013 Multimedia Design And Application
  • ICNM006 New Media And Communication Studies

Contact Details

Faculty of Social Sciences (FSS)
University of Macau
Avenida da Universidade,Taipa, Macao
Room: Humanities & Social Sciences Building (E21), 2045
Telephone: (853) 8822 8994
Fax: (853) 8822 2338
E-mail address: meiwu@umac.mo