Bachelor of Social Sciences in Communication

Program Objectives

The Department of Communication adopted a new curriculum in the academic year 2015/2016. The new model integrated the two programs of Bachelor of Arts in English Studies with specialization in Communication (COM) and Bachelor in Journalism and Public Communication (JPC) into one program, Bachelor of Social Sciences in Communication which uses English as the main medium of instruction. The program offers three specializations: Creative Media, Public Communication, and, Journalism and Mass Communication. The three specializations reflect the common structure in communication programmes offered elsewhere.

The new curriculum is diverse in terms of course offerings and flexible in terms of student choice. Stream specialization is mandatory. The new curriculum is a response to the  demand in Macao society and in communication industries for training talented graduates who are proficient in English and have strong international exposure. This new programme, however, does not preclude exceptional courses such as Chinese News Editing, and Chinese News Writing and Reporting.

The new program requires practical courses which offer training in media production and give students basic production skills in digital technologies.

New Undergraduate Curriculum Model (Implemented in 2015/2016 onwards)

Component

Credits

Total

1

Major 專業科目
(I) Core Courses (Type: CM)
必修科目
(II) Communication Required Electives (Type: RE)
傳播學選修科目
‧ Capstone Courses
‧ Stream Electives

45

6

12

63

2

General Education (Type: GE)
通識教育

36

3

Distribution/Diversity (Type: DE)
(4 courses outside major*)
專業以外科目(四門*)

12

4

Free Electives (Type: FE)
自由選修科目

21

Total no. of required credits
總畢業學分要求

132

*The 4 courses should be from different outside faculties or different non-major programmes.
*此四門科目須選自其他學院或其他主修課程

Study Plan

Academic Year

Courses

1

Interpersonal Communication
Introduction to News and Journalism
New Media
First-Year Experiental Learning
General Education Courses
Four Distribution/Diversity Courses

2

Fundamentals of Visual Culture
Introduction to Public Relations
Introduction to Culture and Critical Communication
Intercultural Comunication
English News Writing
Chinese News Writing
General Education Courses
2 Communication Stream Elective
2 Free Electives

3

Quantitative Methods II
Communication Theory
Qualitative Research Methods
General Education Courses
2 Communication Steam Elective
2 Free Electives

4

Organizational Communication
Global Media Studies
Field Internship
General Education Courses
2 Communication Capstone Course
2 Free Electives

(1) Distribution/ Diversity Course List

Introduction to Language Study I
Introduction to Literary Studies I
Introduction to Macroeconomics
Introduction to Microeconomics
Introduction to Psychology
Introduction to Public Administration
Introduction to Sociology
Personal and Social Competence
Principles of Business Management
Principles of Marketing

(2) Capstone Project (Choose 2 courses according to the choice of Stream)

Creative Media:
Workshop: Video I
Workshop: Video II
Publice Communication:
Workshop: Event Planning and Implementation
Integrated Communication Campaigns
Journalism and Mass Communication:
Workshop: Chinese Publication
Workshop: English Publication

(3) Communication Stream Electives (RE)

  1. Students are required to choose ONE Stream among Creative Media, Public Communication, and Journalism and Mass Communication.
  2. In each stream, students are to choose four (4) courses: three (3) Stream Compulsory courses, plus any one (1) other course from the Stream Electives list of the same Stream.

Creative Media:
Stream Compulsory:
Video ProductionDocumentary
Documentary
Cinema Studies
Stream Electives:
Photography
Digital Graphics
Multimedia Design
Advanced Video Production
Scriptwriting
Animation I
Animation II
Special Topics in Creative Media
Cultural Industries and Policies

Public Communication:
Stream Compulsory:
Introduction to Advertising
Persuasion
Crisis Management
Stream Electives:
Advertising Planning and Strategy
Public Relations Planning and Strategy
Public Opinion
Media Management
Special Topics in Public Communication
Writing for Public Relations and Advertising

Journalism and Mass Communication:
Stream Compulsory:
Media and Society
Advanced News Writing and Reporting in English
Broadcast Journalism
Stream Electives:
Chinese Media History
Advanced News Writing and Reporting in Chinese
Chinese News Editing
English News Editing
Television Studies
Gender, Media and Diversity
Media Law and Ethics
New Media Journalism
Political Communication

Macao Media and Culture
Popular Culture and Communication